BSB41315 - Certificate IV in Marketing

Skilled in market analysis and promotion? Get recognised.

If your job description in Marketing has you making presentations, profiling the market, analysing consumer behaviour, and conducting market research, you are well on your way to achieving formal recognition for what you already know.

An ideal path for anyone wishing to enter, become certified for, or improve job opportunities in the field of marketing, you'll be performing media calculations, designing databases, testing direct market activities and responses, and building client relationships.

Measure your success in Marketing to chart a stellar career path.

See if you’re eligible today with our Free Skills Review.

RPL Cost Traditional study cost Your savings
$1,200* $4,000 $2,800

Want to save a further $240 off this qualification? Contact us today to learn how!

* RPL cost includes all assessment services and issue of your nationally recognised qualification.

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Yes. All of our qualifications are issued by RTOs which have been approved by the Australian Skills Quality Authority (ASQA) to deliver nationally recognised qualifications that meet national quality assurance requirements. This means that they are recognised by industry and educational institutions in all Australian states and territories as conforming to the required competency standards.

Yes. Because all of our qualifications are issued by reputable RTOs and contain the nationally recognised training logo, they each verify that a candidate has met the Units of Competency required to work in their industry occupation. These qualifications do not indicate how you have obtained the qualification (i.e. through RPL), and are exactly the same as a qualification received from a training provider through any other means.

Get Qualified Australia allows you up 3 months to complete the RPL process, however the actual duration is dependent on the length of time it takes you to provide your evidence. While this is generally 4 weeks, the quicker you submit your evidence, the sooner the process will be completed.

Once all the required evidence has been submitted and your evidence has been assessed, the RTO will then review and issue your qualification within 2-4 weeks, provided that no further evidence is required. This makes it possible for you to achieve your qualification in as little as 1 month, and up to 3 months.

Requests for extensions beyond the allotted 3 month period will be considered on an individual case basis.

While our Customer Service Agents will determine the best evidence for your portfolio, evidence generally takes the form of:

  • Resume/CV
  • References
  • Performance Appraisals
  • Portfolio/work samples
  • Photographic and video evidence
  • Education, training and qualifications
  • Job Description
  • Policies and Procedures
  • Workplace communication
  • Bookkeeping and financial records

Click here to learn more about the types of evidence you can provide.


The options are really endless. Most people use qualifications to enhance their careers, from achieving a promotion or pay rise, to climbing organisational ranks and getting new job opportunities. In fact, qualifications have shown to increase employability by 11%, and result in promotions 42% of the time.

Other people might use their qualification to improve visa or migration prospects, access postgraduate study, open up their own businesses, meet regulatory requirements, or obtain a licence in their industry or occupation.

Please note that while our qualifications may help you meet minimum licensing requirements, only your state’s relevant licensing authority may issue you your licence. For more information about trades licensing, click here.

Total number of units = 10 

4 core units  plus

6 elective units , of which:


  • 3 of the elective units must be selected from the elective units listed below

  • 3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level

  • if not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.


Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.


Core Units 

Unit Code

Unit Title


Make a presentation


Profile the market


Analyse consumer behaviour for specific markets


Conduct market research


Elective Units 

Unit Code

Unit Title


Perform media calculations


Address customer needs


Implement customer service standards


Review and maintain a website


Manage budgets and financial plans


Research international business opportunities


Design databases


Create and use databases


Lead effective workplace relationships


Design direct response offers


Test direct marketing activities


Analyse direct marketing databases


Conduct e-marketing communications


Promote products and services


Undertake marketing activities


Research international markets


Market goods and services internationally


Develop product knowledge


Develop and apply knowledge of public relations industry


Develop public relations campaigns


Develop public relations documents


Establish networks


Build client relationships and business networks


Analyse and present research information


Identify risk and apply risk management processes


Identify and plan sales prospects


Present, secure and support sales solutions


Implement and monitor environmentally sustainable work practices


Implement and monitor WHS policies, procedures and programs to meet legislative requirements


Write complex documents


Not Available

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Visit Get Qualified Australia’s Trade Licensing page for more information surrounding licensing

  • Asset Training Australia - Provider Code 31718

  • Australia Institute of Business and Technology  - Provider Code 41138

  • Australian Vocational Learning Centre Pty Ltd  - Provider Code 91683

  • The Australian Academy of Business - Provider Code 32138

Did you know that the Australian Qualifications Framework (AQF) perfectly aligns certificate and diploma level qualifications with higher education? This means that it’s now possible to receive exemptions and fast track university degrees using diploma and above level qualifications.

Enrol in one of our qualifications today, and unlock the potential to seek maximum unit exemptions for your desired Graduate Diploma, Bachelor, or Masters Degree in a cost, time and effort-effective way. Speak with one of our Skills Recognition Consultants today or complete our Free Skills Review to discover the highest qualification level you’re eligible for.
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