BSB51215 - Diploma of Marketing

Know your marketing mix? Get recognised.

If you've been working in a Marketing capacity, developing media plans, managing budgets, planning marketing activities, and building client relationships, your expertise has probably already earned you the necessary skills for a formal recognition.

This is for you if you're hoping to enter, get certified in, or improve your employment options in Marketing, with knowledge of international business networks, fundraising, sponsorship, public relations, and marketing effectiveness.

Lead your team to excellence and watch the results bring rich rewards.

See if you’re eligible today with our Free Skills Review.

RPL Cost Traditional study cost Your savings
$1,500* $5,000 $3,500

Want to save a further $300 off this qualification? Contact us today to learn how!

* RPL cost includes all assessment services and issue of your nationally recognised qualification.

Want to know if you’re eligible to obtain this qualification via Skills Recognition & RPL? Then why not start a Free Skills Review, it requires only 3 minutes to complete!

Take the initiative today to determine your eligibility.

Yes. All of our qualifications are issued by RTOs which have been approved by the Australian Skills Quality Authority (ASQA) to deliver nationally recognised qualifications that meet national quality assurance requirements. This means that they are recognised by industry and educational institutions in all Australian states and territories as conforming to the required competency standards.

Yes. Because all of our qualifications are issued by reputable RTOs and contain the nationally recognised training logo, they each verify that a candidate has met the Units of Competency required to work in their industry occupation. These qualifications do not indicate how you have obtained the qualification (i.e. through RPL), and are exactly the same as a qualification received from a training provider through any other means.

Get Qualified Australia allows you up 3 months to complete the RPL process, however the actual duration is dependent on the length of time it takes you to provide your evidence. While this is generally 4 weeks, the quicker you submit your evidence, the sooner the process will be completed.

Once all the required evidence has been submitted and your evidence has been assessed, the RTO will then review and issue your qualification within 2-4 weeks, provided that no further evidence is required. This makes it possible for you to achieve your qualification in as little as 1 month, and up to 3 months.

Requests for extensions beyond the allotted 3 month period will be considered on an individual case basis.

While our Customer Service Agents will determine the best evidence for your portfolio, evidence generally takes the form of:

  • Resume/CV
  • References
  • Performance Appraisals
  • Portfolio/work samples
  • Photographic and video evidence
  • Education, training and qualifications
  • Job Description
  • Policies and Procedures
  • Workplace communication
  • Bookkeeping and financial records

Click here to learn more about the types of evidence you can provide.


The options are really endless. Most people use qualifications to enhance their careers, from achieving a promotion or pay rise, to climbing organisational ranks and getting new job opportunities. In fact, qualifications have shown to increase employability by 11%, and result in promotions 42% of the time.

Other people might use their qualification to improve visa or migration prospects, access postgraduate study, open up their own businesses, meet regulatory requirements, or obtain a licence in their industry or occupation.

Please note that while our qualifications may help you meet minimum licensing requirements, only your state’s relevant licensing authority may issue you your licence. For more information about trades licensing, click here.

Total number of units = 8 

This qualification has no core units. 

8 elective units must be selected, of which:  

  • 5 elective units must be selected from the Group A elective units below
  • at least 2 elective units must be selected from the Group B elective units below
  • 1 elective unit may be selected from the remaining Group A or Group B units, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.


Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.


Elective Units 

Group A 

Unit Code

Unit Title


Identify and evaluate marketing opportunities


Establish and adjust the marketing mix


Plan market research


Interpret market trends and developments


Implement and monitor marketing activities


Conduct a marketing audit


Group B 

Unit Code

Unit Title


Develop a media plan


Report on finances related to international business


Manage budgets and financial plans


Design direct response offers


Plan direct marketing activities


Implement and monitor direct marketing activities


Plan e-marketing communications


Analyse data from international markets


Forecast international market and business needs


Promote products and services to international markets


Profile international markets


Analyse consumer behaviour for specific international markets


Plan and implement services marketing


Plan and implement business-to-business marketing


Manage compliance within the marketing legislative framework


Plan and implement sponsorship and event marketing


Plan measurement of marketing effectiveness


Design and develop an integrated marketing communication plan


Manage the public relations publication process


Develop and manage complex public relations campaigns


Manage fundraising and sponsorship activities


Develop and implement crisis management plans


Build international client relationships


Build international business networks


Develop a sales plan


Lead and manage a sales team


Develop workplace policy and procedures for sustainability


Write persuasive copy


Not Available

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Visit Get Qualified Australia’s Trade Licensing page for more information surrounding licensing

  • Asset Training Australia - Provider Code 31718

  • Australia Institute of Business and Technology  - Provider Code 41138

  • Australian Vocational Learning Centre Pty Ltd  - Provider Code 91683

  • Queensland International Institute - Provider Code 31353

  • The Australian Academy of Business - Provider Code 32138

Did you know that the Australian Qualifications Framework (AQF) perfectly aligns certificate and diploma level qualifications with higher education? This means that it’s now possible to receive exemptions and fast track university degrees using diploma and above level qualifications.

Enrol in one of our qualifications today, and unlock the potential to seek maximum unit exemptions for your desired Graduate Diploma, Bachelor, or Masters Degree in a cost, time and effort-effective way. Speak with one of our Skills Recognition Consultants today or complete our Free Skills Review to discover the highest qualification level you’re eligible for.
  Learn more

Pocket your savings by accessing our qualifications at a fraction of the cost. Select your preferred payment plan and activate your special offer.
  Learn more